Have you ever attended a major sporting event, music festival, or trade show and noticed a friendly group of people wearing matching t-shirts, handing out free giveaways, and talking to attendees about a specific brand? If so, you’ve seen a brand ambassador in action!
Brand ambassadors are the face of a brand at an event—essentially, a walking, talking commercial. These spokespeople leave a first—and lasting—impression with their amazing personalities, welcoming smiles, and expert product knowledge. They bring high energy and enthusiasm to promote a product, as well as educate consumers and get them hyped about a brand!
What Does a Brand Ambassador Actually Do?
A common question for those unfamiliar with experiential marketing and the promotional world is: "What does a brand ambassador do?"
If we listed all of the wondrous things our Brand Ambassadors do, we would be here all day! The role is vast—it can range from demonstrating the latest gadget at a tech event to handing out t-shirts to pumped-up sports fans. While the role of a brand ambassador is hard to nail down completely (and varies depending on the event), some common duties include:
· Distributing free samples, coupons, and giveaways: Everyone loves a freebie, and BAs quickly become the consumer’s new best friend!
· Operating interactive games or booths: Whether it’s running a spin-the-wheel game or snapping pics behind a photo booth, brand ambassadors encourage attendees to join the fun!
· Educating consumers about the brand: BAs serve as onsite brand experts, delivering key talking points and presenting products with confidence (and style)!
· Generating leads and supporting sales: This could include signing consumers up for a promotion, encouraging guests to download the brand's app, prompting consumers to follow the brand on social media, or guiding consumers to the company’s sales rep for next steps.
· Providing general event support: At conventions, trade shows, and expos, a brand ambassador may check in guests, perform registration, provide directional support, and help corral long lines!
Why Become a Brand Ambassador?
Guaranteed—this will be the most fun you’ve ever had at work! As a former BA, I loved working events for so many reasons! Not only did it allow me to do something new every day, but I met many incredible people and made long-lasting friendships. There are almost too many benefits to list when it comes to this amazing gig, but a few of them include:
· Flexibility: Whether you're a parent, student, or someone working a full-time job, brand ambassador gigs can fit into your schedule! Events can take place any day of the week, but you’ll only work the event dates and times you choose to apply for—giving you ultimate control over your schedule.
· Choose Where and What You Want to Work: Just as you’ll choose your availability, you’ll also be able to select the locations and events that interest you most. If you're a passionate gamer, sports fan, or music lover, you can apply specifically for those events—or work all of them! In the Assist Marketing portal, you'll be able to view specific roles, duties, and other event details in advance.
· Work Major Events and Get Paid: A huge perk of being a brand ambassador is the opportunity to attend major, exclusive, bucket-list level events! Imagine working at the Sundance Film Festival, CES, or the Super Bowl—and getting paid for it!
· Meet & Network with Amazing People: One of the best benefits of this role is the opportunity to meet incredible people. Whether locally or traveling in for an event, you'll meet people from all backgrounds, each with unique interests and experiences. It’s a fantastic opportunity to network, form new connections, and learn something new every day!
How to Get Started With a Brand Ambassador Agency
If all of this sounds amazing but you're unsure where to start, or you don’t have prior experience—no worries! With Assist Marketing, getting started is a breeze! We welcome staff from all professional backgrounds and experience levels, whether you're a recent high school graduate (must be 18+—sorry, younger folks) or someone looking to switch gears after a long career.
That being said, we’re looking for more than just anyone to join our team. At Assist Marketing, we’re on the hunt for rockstars—people who are professional, friendly, reliable, and hardworking. You should love talking to people (you’ll be doing this a lot!), and thrive in a fast-paced, exciting environment!
Is this the perfect role for you?
If you’re reading this and thinking, “This is totally me!”—don’t wait! Apply now and take the first step toward an unforgettable journey. And hey, if you know someone who would also be a perfect fit for a brand ambassador role, share this article and invite them to join the Assist Squad too!
To kickstart your promotional career, head over to the Assist Marketing portal below. We can’t wait to work with you soon!
Apply Now to Assist Marketing for a Brand Ambassador Position!
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